We have published our first sustainability review! Who made your Mainios? Who made the clothes – and who made the fabrics? Who dyed them and who printed them? What are they made of and why? Where do the cotton and wool fibres come from? We believe in openness and transparency. We put together a lot of detailed information about our partner factories, our whole supply chain, the materials we work with and about the philosophy guiding all our actions. Read our 2020 sustainability review here.
Softness for us and the Earth
Our base is soft: organically farmed cotton jersey is the building block of our collections. Soft against soft skin, it is easy to both wear and take care of. In 2020, nearly 100 % of the cotton we used was GOTS certified organic cotton, and a total of 89,2 % of our products were made of GOTS certified organic cotton and GOTS certified organic merino wool. We have reduced the use of elastane, as it shortens the lifespan of a garment and makes it more difficult to recycle. We are working to increase the use of recycled materials and to find new, even more sustainable materials. Read in detail in our sustainability review.
We use double sizes. Roll up trouser legs and sleeves that are too long and adjust the garments’ waists so that your kid can play in our clothes for far longer. Longevity is sewn into the very design of our clothes: we favour designs that look good and can be worn both oversize and fitted. Long Mainio dresses turn into tunics that then turn into shirts as your kid grows into bigger adventures. Mainio represents slow fashion: we design collections that can be loved for years and by different kids. We encourage you to fearlessly mix and match clothes from different seasons.
Life is beautifully messy. Play, roam and explore the world fearlessly – and then return home to wash your Mainios.
- Wash your Mainios only when really needed.
- Choose an environmentally-friendly detergent and avoid softeners.
- Wash in low temperatures – it is more ecological and the clothes’ prints will shine brighter and longer.
Our clothes are meant to be lived and played in. When life happens, fix and customise your ripped and stained clothes.
- Cover stains by adding patches or embroidery.
- Fix tears in knees and other tricky spots with patches.
- When your trousers and shirts have seen so many adventures that they can no longer be salvaged, cut them into shorts and t-shirts. Live wild and keep the edges raw.