We root for all kids
We root for all kids: the explorers, the misfits, the brave ones and the poets.
We believe in adventures, field trips, never-ending curiosity and letting kids be kids.
NEW IN STORE
TERRY
Fall in love with season´s new material, soft cotton terry! Early Bird terry clothes are 100 % GOTS-certified organic cotton.
Being Mainio
Being Mainio is about being bold. Staying true to your attitude.
Autumn-Winter 2020
Early Bird
Welcome to the farm! Life here gets busy with hay bale jumping and idling in the barn. Happy bellies are full of apple pie.
Early Bird collection has a lot of prints and a comfortable new material - organic cotton terry. Among the newest arrivals, there are a lot of dresses, with and without patterns. Which prints do you like most - florals, stripes, solids - or organic tomatoes and animals? See the collection and find out!
The Mainio Way To See The World
Mainio champions a better future. The idea from the brand's very beginning was to choose ethical and ecological materials and to only work with partners who take responsibility for the wellbeing of their employees and our planet.
GOTS certified
ORGANIC COTTON
All the cotton in Early Bird collection is GOTS certified organic cotton. Global Organic Textile Standard, GOTS, is the worlds leading textile processing standard for organic fibres.
GOTS certified cotton is grown without chemicals (fertilizers, pesticides, and insecticides) and GMOs. All stages of production are free from toxic and harmful chemicals. To guarantee safe working conditions and living wages, all manufacturers and processors throughout the supply chain must meet the Social criteria based on the key norms of the International Labour Organisation (ILO).
MERINO WOOL
Soft and warm, and never will it itch! Feels comfy be it rain, shine, or snow.
Merino shirts, leggings, and babies´bodysuits and onesies are always mulesing-free, organic merino wool.
BEANIES AND BALACLAVAS
With a huge pompom, and without. Stripey or solid color. Always mulesing-free merino wool. Which one´s your favourite?
Go Change The World
Being Mainio is about treating the world and its beings with compassion and kindness. Respecting the environment.
This one goes out to you – however young, old, big or small you are and no matter where you are. Go change the world. We'll join you on your adventures.
