Summer 2020
Are we there yet?
No Hurry and No Schedules
Freedom and Leisure
Daydreaming
We root for all kids
We root for all kids: the explorers, the misfits, the brave ones and the poets.
We believe in adventures, field trips, never-ending curiosity and letting kids be kids.
CAPS AND HATS
Linen skipper cap, 5-panel cap and bucket hat. Which one is your favorite?
WOMEN´S COLLECTION
The collection features flowery dresses and skirts, and cozy solid color essentials.
100% recycled. No water wasted.
MAINIO x PURE WASTE
Mainio x Pure Waste collection for kids and women is made from 100 % recycled fibers in collaboration with Pure Waste. These garments are made from pre-consumer cotton jersey waste clips from the clothing industry and recycled polyester from PET bottles.
No fresh cotton or textile dyes are used in the making of Pure Basics collection. The jersey waste clips are sorted by color and quality and the color of the clips defines the color of the final product. This saves huge amounts of water compared to traditional production.
SPRING-SUMMER 2020
Are We There Yet?
SS20 collection "Are We There Yet?" is a story of a laid-back road trip.
Being Mainio
Being Mainio is about being bold. Staying true to your attitude.
Undyed Organic Cotton
"Are We There Yet?" introduces a new material - undyed, 100 % GOTS-certified organic cotton. The natural shade of undyed cotton is soft off-white. Slub yarn gives the material a textured melange effect. If you look closely, you may see little, dark spots that are part of the material´s natural beauty.
The Mainio Way To See The World
Mainio champions a better future. The idea from the brand's very beginning was to choose ethical and ecological materials and to only work with partners who take responsibility for the wellbeing of their employees and our planet.
Go Change The World
Being Mainio is about treating the world and its beings with compassion and kindness. Respecting the environment.
This one goes out to you – however young, old, big or small you are and no matter where you are. Go change the world. We'll join you on your adventures.
MAINIO LOOKS
