Autumn-Winter 2020
EARLY BIRD 31.7.
EARLY BIRD
100 % mulesing-free, organic merino wool
EARLY BIRD
100 % mulesing-free, organic merino wool
EARLY BIRD
BEANIES AND BALACLAVAS
With a huge pompom, and without. Stripey or solid color. Always mulesing-free merino wool. Which one´s your favourite?
Autumn-Winter 2020
Early Bird
Drop 1 is launching on July 31.
Welcome to the farm! Life here gets busy with hay bale jumping and idling in the barn. Happy bellies full of apple pie.
First in the store is our new merino wool collection. It may still be summer, but early bird catches the worm!
NEW IN STORE
MERINO WOOL
Soft and warm, and never will it itch! Feels comfy be it rain, shine, or snow.
Merino shirts, leggings, and babies´bodysuits and onesies are always mulesing-free, organic merino wool.
Being Mainio
Being Mainio is about being bold. Staying true to your attitude.
We root for all kids
We root for all kids: the explorers, the misfits, the brave ones and the poets.
We believe in adventures, field trips, never-ending curiosity and letting kids be kids.
The Mainio Way To See The World
Mainio champions a better future. The idea from the brand's very beginning was to choose ethical and ecological materials and to only work with partners who take responsibility for the wellbeing of their employees and our planet.
Go Change The World
Being Mainio is about treating the world and its beings with compassion and kindness. Respecting the environment.
This one goes out to you – however young, old, big or small you are and no matter where you are. Go change the world. We'll join you on your adventures.
100% recycled. No water wasted.
MAINIO x PURE WASTE
Mainio x Pure Waste collection for kids and women is made from 100 % recycled fibers in collaboration with Pure Waste. These garments are made from pre-consumer cotton jersey waste clips from the clothing industry and recycled polyester from PET bottles.
No fresh cotton or textile dyes are used in the making of Pure Basics collection. The jersey waste clips are sorted by color and quality and the color of the clips defines the color of the final product. This saves huge amounts of water compared to traditional production.